The Face Behind DJB

Everyone loves shopping at Daisy J but who's the face behind it?

If you guessed Daisy J herself you are one smart cookie! Daisy J Reyes is the mastermind behind her boutique. Daisy began her journey into ecommerce throughout her high school years. She utilized reselling apps and would sell her own clothes straight from her closet. This exposed Daisy to learning the inputs and outputs of online shopping. At the age of 16, Daisy began her journey into the retail industry. Working for name brands for 3 years and getting the chance to work at a local boutique, helped Daisy get a closer insight at what this industry consisted of. Daisy is often described as a quiet and shy person but her ideas make her truly outspoken. It had always been a dream of Daisy's to own her own business, but how? So young, broke and inexperienced, yea not happening. Actually, it did end up happening. Daisy took all that knowledge and previous experience from her retail jobs and some good advice from mentors, and made it happen. As a 19 year old and freshman in college, Daisy took all her energy and savings into creating her own boutique. Regarding that her journey began in the middle of the global pandemic, Daisy was motivated. From creating her own everything from scratch, this made her two immigrant parents very proud. Daisy is the first generation to attend college and well the only one because she is an only child. Daisy has continued her academics in pursing a career in Computer Science, while being a full time business owner.